Music · Artist creation · Visual identity

Build the sound.
Then build the artist.

Music is not an accessory to the image. It is a world of its own— with a voice, a rhythm and an identity strong enough to carry a complete creative project.

01 / Ava Hollis

An album first.
An artist born from it.

The project began by creating a coherent album: a consistent musical language, emotional tone and point of view. From that foundation came Ava Hollis—the artist identity shaped to express the world already living inside the music.

Sebastien Soudais · Creative roles

  1. 01

    Composer

    Defining the album’s melodies, mood and sonic foundation.

  2. 02

    Producer

    Shaping the recordings into one unified body of work.

  3. 03

    Songwriter

    Building the voice, emotion and narrative of the songs.

  4. 04

    Creative Director

    Creating the artist concept and the identity around the album.

Listen on SpotifyAva Hollis

02 / Visual storytelling

Music videos.

The artist world continues in motion—each song translated into its own cinematic visual language.

01

Happily (What)
Ever After

Ava Hollis

Extending the album’s identity into moving image—giving the song a cinematic visual world of its own.

02

Just You
and Me

Ava Hollis

A second chapter in the Ava Hollis visual identity, carrying the album’s intimate emotional world into a dedicated music film.

Creative approach

“The artist was not the starting point.
The music was.”

Rather than designing an image and searching for a sound to match, the process moved in the opposite direction. The album established the emotional truth; the artist identity grew naturally around it.