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Ford APEX

Future mobility · Product innovation

Ford
APEX

The creative platform

Tomorrow runs on courage.

A premium electric crossover-truck concept that moves Ford forward without disconnecting it from strength, utility and freedom.

Creative concept & direction — Sebastien Soudais

01

Strength

02

Intelligence

03

Freedom

Full creative case study

Every page, directly in the site.

Download original PDF ↓
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Speculative brand exercise. Not affiliated with or commissioned by Ford Motor Company.

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